Everyday, we log on to our accounts to update our profiles, check out the latest issues and trending topics, and find out what our friends are doing.
But wouldn’t it be great if our status updates feature more than “Hey! I just checked in at the [blah blah] restaurant. The food is great!” or “My cat is sooo cute.”? Wouldn’t it be better for you AND your followers if your posts have more substance?
If your excuse is that you are running out of ideas, that is not good enough because there are ALWAYS new topics around the corner, just waiting to be explored. Like some of these…
Embrace the power of the memes
If you are a regular at 9gag, Reddit, TheMetaPicture, 4chan, or any other image-based social media website, you may be aware of the rapidly growing popularity of rage faces, symbols, phrases and sentences, photo portraits, expressions, personalities, GIFs, movie clips, and so on. Collectively coined as memes, these are one of the most attractive Internet concepts nowadays.
And the great thing about them is that you can make your own. For example, use the meme onedoesnotsimply, featuring Boromir of Lord of the Rings by posting “one does not simply blog about fashion”—that is, if you are blogging about fashion.
The best way to use a meme is to turn it into your own. The funnier it is, the more audience your post attracts.
Ask, don’t tell
By asking instead of telling, you are being more interactive with your readers and you are provoking them to join the conversation. In fact, the more controversial the topic is, like politics, religion, science, culture, travel, etc, the more likely your friendsor followerswill participate in your post.
Just remember to avoid being too judgemental of your opinions, especially if you are talking about sensitive topics like race, culture, and religion. People from all over the world have access to your posts, so be mindful of what you say.
If you want people to pay attention to what you have to say, post about current issues, controversial topics, recent polls, and other “timely” subjects that they can easily relate to.
Because aside from your goal of making people LikeorComment your posts, you also have to tempt them to Share,Retweet,Reblog,or Repinyour update. To do that, you must be as general and as expert-sounding as possible with any topic.
Additionally, if you want people to share your updates, you must return the favour. Browse through your Home page and look for share-worthy posts that catch your attention. Include a comment or two if you feel like it.
Essentially, your mantra should be “do unto others what you want others to do unto you.”
A popular topic that you can use is stardom. Celebrities, film icons, famous politicians, business tycoons, and other public personalities are one of the trendiest subjects today. Granted that not all things about them are positive, you need to balance things out.
Again, avoid any judgemental or harsh critiques on these personalities. Remember that they are still people who have feelings and (most of all) fans. They could be offended by your remarks so try to be open with your opinions and always keep your facts straight.
Follow the foot steps of Plato, Aristotle, Socrates…
When you are on Facebook, Twitter, Tumblr, or any other social networking platform, you usually feel the urge to broadcast your insights on a specific subject, especially if it is something you hold close to your heart.
For example, if you have an affinity for fashion and there is a recent issue about using faux fur instead of the real ones, you can publish your opinions online via your posts.
This is a great way to join the conversation because you are putting some new insights and ideas into the table. In fact, it would be better if you do your own research, come up with a viable solution, and propose it. Be your own philosopher! Who knows—you may be the next Simone de Beauvoir of your generation!
Reveal yourself to your followers. Show them who you really are by featuring your personality on your posts. Your quirks, favourite expressions, views on trivial things, and even emoticons show a great deal about you.
Remember that social media is a conversation—a virtual interaction between groups of people. And the best way to do that is to be a person, not just an online account.
Being part of the social media stream means that you belong to a community. Despite the distances and various cultural backgrounds, you belong to a network of people whom you share a common interest with.
If you want to share your own ideas or tips for social network, please feel free to do so in the comments!
About the Author: Jonny Lis is a Digital Marketing Specialist at Smart Traffic, a private firm based in UK offering reseller services to many clients around the world. He oversees SEO strategies for Smart Traffic’s 300+ campaigns.